EBolly

Pre-release ‘Goal’ earns 16 crores for UTV

With merchandising and marketing getting a new meaning, films today earn heaps more than what is spent in their making even before its release. Same goes for the John Abraham-Bipasha Basu starrer Goal.

Goal is being marketed by UTV productions which, through multiple tie-ups and merchandising has given the film one of the biggest pre-release earnings of the year. Dhan Dhana Dhan Goal has already earned UTV 16 crores before its release.

All the revenue from syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union, Gillette; has greatly recovered the mammoth sum for the production house even before Goal’s theatrical release.

The film’s biggest launch came in the form of the tie-up with interntational sports brand Reebok alongside FIFA and then the recent tie-up with ESPN-Star Sports.

Meanwhile, Bips-John continue to give public appearances and relaity show judging with the chemsitry to swear by. No wonder, the film is anticipated to do well… Amen!

Tanushree Chatterjee

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