EBolly

Harry Potter Mania continues in Mumbai

Written By: Goher Iqbal Punn
(Bollywood & Indian TV Analyst)

Riding on Harry Potter success wave, Godrej Interio went in for an interesting promotion across Mumbai’s multiplexes this fortnight.

Celebrities Sudesh Bhosle, Anusha Dandekar, Viraf Patel, Aparna Kumar, DJ Vipin along with Manoj Ganjawala were the guests of honour. The one-minute contest saw innumerable Potter buffs participate in the event with fun and gusto from mugs to umbrellas to wrist bands the winners enjoyed themselves. And what was more, the lucky one got to take home Godrej Interio Furniture and the Harry Potter Books as the Mega Prize.

“It was fun and frolic and at the same time, it was an exercise to communicate our brand values to the end-user, the event helped our winners & customers to experience our wide range of stylish and very desirable furniture and at the same time helped us in attracting, informing, connecting & engaging with our target audience ,” enthused Manoj Ganjawala, Vice President (marketing and sales) Interio division, Godrej and Boyce Mnfg Co Ltd. Need we say, he is a die-hard Harry Potter buff himself!

Sudesh Bhosle goes in for Harry Potter family viewing as “the movies are technically as brilliant,” while he admitted to being a Godrej loyal for its brand values. The rest of the celebs expressed the same feel while dwelling on Harry Potter and his uncanny abilities. All in all a fun and frolic event with Sudesh even singing the Shava Shava, inspiring the DJ who ahs earlier remixed Bhajans and Vande Mataram to think f a possible Bachchan album remix next! Did we say some winners took home the Harry Potter collection, while the lucky one got Godrej Interio furniture to adorn his home.

Popularity: 1% [?]