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‘IDEA EK SE BADHKAR EK’ - New on Star

Moving forward with its trend of showcasing unique and interesting shows, Star One now launches Idea, Ek Se Badhkar Ek - a one-of-its-kind countdown show just started from December 30, 2006 at 8 pm. To be hosted by the dashing Manoj Bohra and the chirpy Tina Parakh, the show is interspersed extensively with celebrity interviews, graphics, special effects, compelling AV montages and more.

Adding to the fun element, in an all-new look, Manoj and Tina share an interesting chemistry but are usually at loggerheads, trying to out do one another with witty and snide remarks and fun repartee but an entertaining combination in all!

The countdown show includes exciting categories ranging from ‘Top 10 Action Heroes’, ‘Top 10 Love Triangles’ to ‘Top 10 Sizzling Singles’, amongst many others.

Announcing Idea Ek Se Badhkar Ek, Mr. Paritosh Joshi, Advertising, Sales & Distribution, Star India, said, “Idea Ek Se Badhkar Ek is a unique Advertising Funded Programme and is all set to add excitement to Saturday night viewing on Star One. With young hosts, Tina and Manoj, there will be a great amount of interactivity in every episode and viewers will get to win prizes as well. We are thrilled to be associated with a young brand like Idea and hope to reach out to our audiences like we have done in the past with shows like The Great Indian Laughter Challenge, Nach Baliye and Sarabhai vs. Sarabhai amongst others”

Mr. Pradeep Shrivastava, CMO, IDEA said, “We are delighted to be associated with a youth and extremely entertaining Hindi channel like Star One. At Idea, we have always looked at opportunities to connect with our consumers, one-on-one. Our products target the youth and synergizes with Star One as it is the fastest growing channel today. We look forward to reaching out to our young consumers with this new show with a twist!”

Since its launch, Star One has been wowing audiences with a diverse line up of shows that take viewers away from the regular fare that is available on TV today. Popular Star One shows like Nach Baliye 1 & 2, The Great Indian Laughter Challenge, Bluffmaster, Mano Ya Na Mano have given viewers an all-new television viewing experience.

So tune into Star One for thodi masti, thoda romance, thoda adventure and non-stop entertainment!

WRITTEN BY GOHER IQBAL PUNN (Bollywood Analyst)

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